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MIDTERM 2 Summary: Consumer & Marketing
- Summary • 26 pages • 2024
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This is a summary for the second midterm of the Consumer & Marketing course. 
 
This summary contains chapters 7 to 14 of the book Consumer Behavior (8th edition), which are part of the exam material
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Summary: Consumer and Marketing (MIDTERM 1)
- Summary • 22 pages • 2024 Popular
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- $4.97
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This is a summary for the first midterm of Consumer & Marketing, covering chapters 1 to 6 of the book: Consumer Behavior, 8th edition. 
 
The summary is written in English
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Midterm 1 / Pre-master Tilburg / Marketing / Consumer Behavior H1 t/m H6
- Summary • 40 pages • 2023
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- $8.20
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Door het nieuwe boek waren er helaas geen passende samenvattingen meer op Stuvia. Hierdoor zelf een samenvatting geschreven waar jullie hopelijk ook iets aan hebben!
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Samenvatting H1 - H6 Consumer Behavior - Marketing for Pre-master
- Summary • 69 pages • 2024
- Available in package deal
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Samenvatting voor het vak 'Marketing for Pre-master' voor de Pre-master TISEM bij Tilburg University. 
 
Samenvatting H1 - H6 
H1 : Understanding consumer behavior 
H2 : The psychological core 
H3 : Exposure, attention, perception and consumer behavior 
H4: Prior knowledge long-term memory 
H5: Attitudes based on high-effort 
H6: Attitudes based on low-effort
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Consumer Behavior 8th Edition by Wayne, Deborah MacInnis INSTRUCTOR MANUAL
- Exam (elaborations) • 302 pages • 2024
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- $29.99
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INSTRUCTOR MANUAL 
Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters 
TABLE OF CONTENTS 
Chapter 01— Understanding Consumer Behavior 
Chapter 02— Motivation, Ability, and Opportunity 
Chapter 03— Exposure, Attention, Perception, and Comprehension 
Chapter 04— Memory and Knowledge 
Chapter 05— Attitudes Based on High Effort 
Chapter 06— Attitudes Based on Low Effort 
Chapter 07— Problem Recognition and Information Search 
Chapter 08— Judgment and...
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Test Bank for Consumer Behavior, 8th Edition by Wayne D. Hoyer
- Exam (elaborations) • 544 pages • 2023
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- $39.49
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Test Bank for Consumer Behavior 8e 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. Full Chapters test bank are included - Chapter 1 to 17 
 
Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 
1. Understanding Consumer Behavior. 
Appendix: Developing Information about Consumer Behavior. 
Part II: THE PSYCHOLOGICAL CORE. 
2. Motivation, Ability, and Opportunity. 
3. From Exposure to Comprehension. 
4. Memory and Knowledge. 
5. Attitudes Based on High Effort. 
6. Attitudes Based on Low...
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Consumer Behavior 8th Edition by Wayne, Deborah MacInnis INSTRUCTOR MANUAL
- Exam (elaborations) • 302 pages • 2024
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- $33.26
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INSTRUCTOR MANUAL Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters 
TABLE OF CONTENTS 
Chapter 01— Understanding Consumer Behavior 
Chapter 02— Motivation, Ability, and Opportunity 
Chapter 03— Exposure, Attention, Perception, and Comprehension 
Chapter 04— Memory and Knowledge 
Chapter 05— Attitudes Based on High Effort 
Chapter 06— Attitudes Based on Low Effort 
Chapter 07— Problem Recognition and Information Search 
Chapter 08— Judgment and ...
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Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK
- Exam (elaborations) • 344 pages • 2024
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- $33.26
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TEST BANK for Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters 
TABLE OF CONTENTS 
Chapter 01— Understanding Consumer Behavior 
Chapter 02— Motivation, Ability, and Opportunity 
Chapter 03— Exposure, Attention, Perception, and Comprehension 
Chapter 04— Memory and Knowledge 
Chapter 05— Attitudes Based on High Effort 
Chapter 06— Attitudes Based on Low Effort 
Chapter 07— Problem Recognition and Information Search 
Chapter 08— Judgment and Deci...
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Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 3.
- Summary • 8 pages • 2024
- Available in package deal
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- $5.42
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Summary for the Consumer and Marketing course (323623-B-6). It includes chapter 3 of the Consumer Behavior 8th edition book. Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters (2024). ISBN: 9780357721292.
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Consumer Behavior Summary, ISBN: 9780357721292. Consumer and Marketing (323623-B-6), Chapter 1.
- Summary • 14 pages • 2024
- Available in package deal
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- $5.42
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Summary for the Consumer and Marketing course (323623-B-6). It includes chapter 1 of the Consumer Behavior 8th edition book. Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters (2024). ISBN: 9780357721292.
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